Right in time for opening day of Major League baseball, Beats by Dr. Dre announces the debut of their first ever sports-themed product…Red Sox Headphones. So what about us Yankee fans???
Boston, MA, April 4, 2010 – Beats™ by Dr. Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, and Monster, a global leader in audio/video accessories, are proud to announce they have teamed up with Major League Baseball and the Boston Red Sox organization for the introduction of “Beats by Dr. Dre Red Sox Edition Headphones from Monster.” The new headphones, featuring official Boston Red Sox team colors and insignia, are the first-ever Major League Baseball licensed Beats by Dr. Dre headphones created for a sports team that are being made available to the general public.
High-profile professional athletes have been among the earliest and most enthusiastic supporters of Beats by Dr. Dre headphones. With the official launch of “Beats by Dr. Dre Red Sox Edition Headphones from Monster,” music-loving Boston fans can now show their support for their favorite team while enjoying the dramatically heightened personal music listening experience afforded by the sonically advanced headphones.
For the launch of Red Sox Edition headphones, the Beats By Dr. Dre team, including Dr. Dre, Jimmy Iovine, along with Head Monster Noel Lee and special guests, joined the Red Sox at Fenway Park for an Opening Night announcement. The headphones will be available in regional Best Buy and Apple store outlets and other select retailers for a suggested retail price of $399.95.
“The Red Sox are one of the most historic and respected franchises in all of professional sports, and their fans are among the most famously loyal,” said Jimmy Iovine, Chairman of Interscope Geffen A&M and co-founder of Beats by Dr. Dre. “We are very proud to be partnering with our friends at the Red Sox to introduce these headphones to the fans of this iconic team. We enter this relationship with sincere gratitude to all the athletes that have been so supportive of Beats.”
“We are excited about this unique partnership with Beats by Dr. Dre and Monster,” said Red Sox Chairman Tom Werner. “We are pleased to be the first professional sports franchise associated with Beats, a product that will do for headphones what the iPod did for portable music. Now Red Sox Nation can listen to our favorite music while showing support for the Red Sox.”
Noted Mr. Lee, “With Beats by Dr. Dre Red Sox Edition headphones, fans of the iconic Boston team will now be able to proudly show off their support for their team while enjoying world-class audio performance. We’re delighted to provide fans with an opportunity for a richer and more intimate personal music listening experience.”
Unprecedented Level of Audio Performance
Like all Beats by Dr. Dre models, “Beats by Dr. Dre Red Sox Edition Headphones from Monster” are designed to provide consumers with an unprecedented level of headphone audio performance with extreme clarity, deep bass and full power which had been lacking in conventional headphones. By combining new advanced materials, sophisticated construction, extra large drivers, and a powerful digital amplifier, Beats by Dr. Dre Red Sox Edition Headphones deliver clear vocals, detailed highs, and super low, deep bass. Furthermore, to recreate the quietness of an isolated recording studio listening experience, they also feature powered ambient noise-isolation, allowing consumers to hear all the details and nuances in their music.
Beats by Dr. Dre Red Sox Edition Headphones from Monster are being made available with Monster iSoniTalk™, a microphone/headphone adapter for iPhone™, and other music enabled phones.
ABOUT BEATS ELECTRONICS LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster Cable to engineer “Beats by Dr. Dre,” the most advanced headphones ever developed. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to expand the Beats by Dr. Dre family of headphones to include Beats Audio software in the HP ENVY line and a HP ENVY 15 Beats limited edition notebook PC. For more information, please visit http://beatsbydre.com/
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