Andrea sees dozens of news releases every day. Hundreds a day when she worked for a major media outlet. What caught her attention?
On average, you have eight seconds – 40 words – to get their attention. While 8 out of 10 people will read headline copy, only 2 out of 10 will read the rest.
Andrea’s Writers’ Workshop is a hands-on presentation on how to make both your headline and your news release deliver your core message to the target audience. She works with samples of your recently-issued news releases and related communications, and involves workshop members in rewriting both headlines and body text.
Special attention is paid to:
· The five key things you need to ask before writing
· The positive impact of using bulleted lists
· Translating technical jargon
· The importance of active versus passive tense
· Why less is more (word count)
· Making the readability score your friend
The second part of Andrea’s workshop engages participants in actually writing headlines, news releases and social prompts. Working with fact sheets, technical bulletins, or other primary sources they would normally encounter, participants are asked to write headlines and stories for different target audiences. Andrea then leads a positive group discussion of their work.
Workshops are tailored to your specific needs and time frames.